Missions





“To me, cruelty is the worst of human sins. Once we accept that a living creature has feelings and suffers pain, then by knowingly and deliberately inflicting suffering on that creature, we are guilty, whether it be human or animal.”

- Dr. Jane Goodall

Animals that we share the world with are sentient beings. They think, feel and have a burning desire to avoid pain, and above all, to live. The main threat to animals is humans. Humans have more legal rights than other animals or ecosystems, which means we regularly exploit them for pleasure or profit. Humans also have the power to make important decisions that have the potential to change entire ecosystems, habitats and beyond - for better or worse (usually worse). We work with Envoys for Animals who stand up for these beautiful beings that have their own value, beyond our enjoyment or consumption. We try to educate the world, to turn more of us into Envoys for good.

The main areas of concern we focus on are:

• Illegal wildlife trade including international crime on the high seas and ownership of exotic animals
• Sport killing such as trophy hunting and game fishing
• Slaughtering of wild animals hiding behind the excuse of culture, but not for food
• Captivity of primates, cetaceans and other sentient beings
• Legal and illegal culling by governments and industry
• Destruction of habitats, especially of endangered species

If you are working in any of these spaces, have a solid idea you want to progress, or would like to support an existing project please explore our 'Participate' page.